This online course, offered through Coursera and taught by renowned behavioral economist Dan Ariely, delves into the fascinating world of irrational decision-making. It explores why humans, despite believing themselves to be rational, frequently make choices that are not in their best interest across various aspects of life, including finances, work, health, and relationships. The curriculum is structured to introduce participants to the core principles of behavioral economics, examining the systematic ways our intuitions can mislead us. Over six weeks, the course utilizes engaging experiments and real-world examples to illustrate these behavioral phenomena. It provides a deep dive into the psychological underpinnings of decision-making, making visible the failures of pure rationality. Beyond theoretical understanding, the course also focuses on practical applications, teaching participants how to design around these inherent biases to make better choices in their personal and professional lives. This makes it highly relevant for anyone interested in psychology, economics, marketing, or personal development. Target Audience: Individuals interested in behavioral economics, psychology, decision-making, and understanding human irrationality. No prior experience in economics is required. Geographic Eligibility: Global (Online course). Tangible Benefits: Comprehensive understanding of behavioral economics, practical tools for improving decision-making, and insights from a leading expert in the field. The course is available on Coursera, which typically offers audit options or paid certificates. Application Deadline: Rolling (Self-paced online course). Program Duration: 6 weeks (self-paced).